Proprietary Publications
Rare Diseases & Therapeutics
As Editor and Writer for InsideOut, I researched, wrote and managed content:
Wrote original cover stories and features
Researched and wrote content for columns (Medical Minute and Clinical Trials)
Developed strategies to increase sales of specialty drug products distributed by ASD Healthcare by creating New Products & New Indications
Strategically created ASD Healthcare advertisements
Served as ghost writer for executives featured in Executive Corner
Edited Washington Update to ensure consistent style and clarity from contributing authors
The publication paid for itself with advertisements from manufacturers.
Wes Geiger served as Graphic Designer for InsideOut and Gilbert Venegas served as Production Artist.
Compound Preparations
As Managing Editor of the Apothagram, I:
Developed new columns: Hot Topics (to cross-promote new products and services) and Critter Corner (to cross-promote products and tap into lucrative veterinary compounding market)
Wrote several columns, including In Remembrance, Recognition and Introduction
Provided substantive edits to all submitted articles to ensure clarity, consistency and conformity to PCCA Style Guide
Served as ghost writer for executives, clinical services and other contributors
Contacted authors; provided outlines for requested content and deadlines; performed follow-ups to ensure deadlines met
Dana George served as Senior Graphic Designer for the Apothagram. Her extraordinary talent generated excitement and enthusiasm from our readers and internal stakeholders.
Blog Posts
As Managing Editor/Writer of The PCCA Blog, I researched, wrote, edited and managed content:
Enhanced Blog readership with compelling, timely and relevant articles
Researched and wrote original content
Edited contributors’ content for clarity and conciseness
Collaborated extensively with stakeholders to ensure clinical accuracy
