As editor and writer of InsideOut, I researched and wrote original content for the majority of the publication.

I also developed strategies to increase sales of specialty drug products distributed by ASD Healthcare by creating New Products & New Indications, which became a regular column.

Additional content included cover stories and features, departments (Medical Minute and Clinical Trials) and ASD Healthcare advertisements. I was also the ghost writer for executives featured in Executive Corner, and edited Washington Update to ensureconsistent style and clarity from contributing authors. Only contributing authors received “bylines” in published digital and print issues.

The publication paid for itself with advertisements from manufacturers. With the exception of advertorials, manufacturers did not influence content.